Political Advertising (Advertising)

Political Advertising Sites:

Issue Advertising 1999-2000 Issue Advertising 1999-2000: Issue ad spending is setting a record pace so far in the 1999-2000 election season, with more than $114 million already spent or committed. That is nearly as much as was spent on issue advertising in the entire 1995-1996 presidential cycle. Findings from (Political Advertising) http://appcpenn.org/issueads/2000issuead.htm Channeling influence Channeling influence: The critical role of television in political campaigns. How broadcasters are profiting from campaign ads. From Common Cause. (Political Advertising) http://www.commoncause.org/publications/040297_rpt6.htm Tired of negative political campaigns? Tired of negative political campaigns?: Here's what you can do. Tips from the League of Women Voters. (Political Advertising) http://www.cboss.com/lwv/politicalcampaigns.htm Political advertising articles and papers Political advertising articles and papers: Extensive list of links at University of Iowa Communication Studies site. (Political Advertising) http://www.uiowa.edu/~commstud/resources/pol_ads.html Effectiveness of negative political advertising Effectiveness of negative political advertising: Research paper indicating that poorer and younger voters are more receptive to negative ads than older and wealthier voters. (Political Advertising) http://www.scripps.ohiou.edu/wjmcr/vol02/2-1a.HTM