Media Literacy (Advertising)

Media Literacy further on these related pages:

Semiotics of Advertising@

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Enlightenment to go Enlightenment to go: One man's teaser ad campaign is another's otherworldly obsession. Salon article. (Media Literacy) http://ww1.salonmagazine.com/media/media960822.html Brand-stretching Brand-stretching: - the use of tobacco brand names on non-tobacco merchandise or services - as a means of promoting cigarettes when faced with a ban on direct tobacco advertising. (Media Literacy) http://www.ash.org.uk/html/advspo/html/brand.html Labor, patriotism, and Michael Jordan in a Nike advertisement Labor, patriotism, and Michael Jordan in a Nike advertisement: Examination of Nike's use of Michael Jordan in an apparent attempt to restore their tarnished image. (Media Literacy) http://www.emediaplan.com/admunch/ViewPoints/Article8.asp Gandhi was no pitchman Gandhi was no pitchman: Why Apple chose the wrong icon to promote their product. Article from Salon. (Media Literacy) http://www.salonmagazine.com/media/1997/11/04media.html Getting dirty Getting dirty: Critique of a Shield soap commercial, by Mark Crispin Miller. (Media Literacy) http://www.uiowa.edu/~commstud/adclass/miller.html Malt liquor marketing to Latinos Malt liquor marketing to Latinos: The malt-liquor industry, drunk on high-octane sales to the black hip-hop nation, has set its sights on the Latino youth market. (Media Literacy) http://www.metroactive.com/papers/sonoma/10.02.97/latino-drinking-9740.html Call to distraction Call to distraction: How to tell the difference when there is no difference to tell. Salon article. (Media Literacy) http://ww1.salonmagazine.com/media/media960812.html Smoke gets in your eyes Smoke gets in your eyes: Are cigarette manufacturers not just placing ads but also creating magazines for their own advertising? Article from Salon. (Media Literacy) http://ww1.salonmagazine.com/media/1997/12/15media.html Talk dirty to me, Nike Talk dirty to me, Nike: The shoe company's new ad campaign gives new meaning to "Just Do It". Salon article. (Media Literacy) http://ww1.salonmagazine.com/media/media960722.html The contrition peddlers The contrition peddlers: When you're a big corporation and you step in racial doo-doo, you call Chisholm-Mingo -- your full-service agency for repentance, prevention and brand-burnishing. Salon article. (Media Literacy) http://www.salon.com/media/col/shal/1999/07/20/chisholm/ The Sweeps The Sweeps: Seasonal campaigns by TV network affiliates aimed at boosting ratings in order to maximize advertising revenue. (Media Literacy) http://www.culturalstudies.net/sweeps.html let's English! let's English!: English has become the lingua franca of global merchandise, but does it mean anything? Salon article. (Media Literacy) http://ww1.salonmagazine.com/media/media960916.html