E-Commerce (Advertising)

E-Commerce Sites:

Push or shove? Push or shove?: "Two years of careful planning by the best minds in Wall Street, Madison Avenue and Silicon Valley -- all for nothing. We need a new metaphor." From Salon. (E-Commerce) http://www.salon.com/march97/21st/underground970306.html Opt-Out Opt-Out: "Are you tired of getting all that junk mail? Telephone calls during dinner? If you are, this site is for you." Part of the Center for Democracy and Technology. (E-Commerce) http://opt-out.cdt.org/ You say you want a revolution? You say you want a revolution?: Push technology, hailed as revolutionary, will do little to enrich the substance of internet interactivity. It looks more like business as usual. Article from Atlantic Monthly. (E-Commerce) http://www.theatlantic.com/unbound/media/ws970402.htm Profiling via e-mail cookies Profiling via e-mail cookies: Consumer groups point to Web-based e-mail as a backdoor loophole for online profilers. From Electronic Frontier Foundation. (E-Commerce) http://www.eff.org/pub/Privacy/Profiling/19991202_joint_profiling_pressrel.html A new way to spend money A new way to spend money: Political campaigns know who you are, where you're registered to vote, what party you're affiliated with -- and which Web sites you use. Presidential candidates are using Internet advertising to target likely supporters in early key primary states like I (E-Commerce) http://www.salon.com:80/news/feature/1999/12/22/internet/index.html Profits and privacy Profits and privacy: Online retailers are collecting information about customers and using that information to better target their ads. PBS Lehrer Newshour report on this strategic marketing. (E-Commerce) http://www.pbs.org/newshour/bb/cyberspace/july-dec99/shopping_12-23.html On Internet Privacy and Profiling On Internet Privacy and Profiling: Testimony given by Internet consultant, Richard M Smith, before the US Senate Commerce Committee (PDF format) (E-Commerce) http://www.senate.gov/~commerce/hearings/0613smi.pdf What marketers have learned about how consumers buy on the web What marketers have learned about how consumers buy on the web: Overview of e-commerce from Wall Street Journal. (E-Commerce) http://interactive.wsj.com/public/current/articles/SB912725900291457000.htm Madness with a mission Madness with a mission: Marketing in the information age is a form of gamesmanship. Article by Randall Rothenberg from Wired magazine. (E-Commerce) http://www.wired.com/wired/6.01/rothenberg_pr.html Network Advertising Initiative Network Advertising Initiative: "NAI is a group of third party network advertisers who are committed to increasing consumer confidence and contributing to the growth of electronic commerce." Part of the advertising industry's response to charges that they engage in practices (E-Commerce) http://www.networkadvertising.org/ Privacy Online Privacy Online: Fair Information Practices in the Electronic Marketplace: A Federal Trade Commission Report to Congress (May 2000). (Links to full report in PDF format.) (E-Commerce) http://www.ftc.gov/os/2000/05/index.htm#22 High stakes in cyberspace High stakes in cyberspace: An examination of marketers' and advertisers' dreams for the Internet. From PBS Frontline. (E-Commerce) http://www.pbs.org/wgbh/pages/frontline/cyberspace/ Salon Media | Life's a scream Salon Media | Life's a scream: Advertising legend Jay Chiat talks about his new company, making ads work on the Web and the best commercials he's seen lately. (E-Commerce) http://ww1.salonmagazine.com/media/feature/1999/11/17/chiat/index.html