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High Intensity Marketing
High Intensity Marketing: Book providing executives with a managerially relevant framework, and strategic perspectives on marketing and brand positioning. (Positioning)
http://www.highintensitymarketing.com/ |
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Branding Asia
Branding Asia: Articles and monthly columns on branding in Asia. Includes brand news and exclusive searches to article databases. (Positioning)
http://www.brandingasia.com/ |
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Inkwell Promotions
Inkwell Promotions: Marketing and promotional services in merchandise and image coordination. (Positioning)
http://www.inkwellusa.com/ |
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Market Positioning
Market Positioning: A slide show that defines the various terms commonly associated with marketing, including market positioning. (Positioning)
http://business.baylor.edu/Dan_Rajaratnam//htmfiles/3305tmkt/sld020.htm |
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10 Commandments of Power Positioning
10 Commandments of Power Positioning: Marketing strategies for creating an endless stream of new, repeat and referral business. (Positioning)
http://www.aniota.com/~jwhite/success0.html |
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Building Brands
Building Brands: Offers articles and newsletters on marketing, branding, communications and related skills. (Positioning)
http://www.buildingbrands.com/ |
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Poole-Adamson Research
Poole-Adamson Research: Market research information on brand positioning. Provides a research-based newsletter. (Positioning)
http://www.interlog.com/~sadamson |
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Hourglass Positioning Method
Hourglass Positioning Method: Brand and product positioning method developed by Mark E. Smith, positioning consultant. (Positioning)
http://www.hourglass1998.com/ |
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The Naming Newsletter
The Naming Newsletter: A quarterly electronic newsletter on the strategies and tactics of naming. Contains many articles, clearly indexed and easily downloaded. (Positioning)
http://www.namingnewsletter.com/ |
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Positioning Resources
Positioning Resources: A collection of articles and other resources on market positioning. (Positioning)
http://marketing.about.com/?once=true& |
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Chaoticroots
Chaoticroots: Sample items and discussion area related to institutional branding around urban street culture. Moderated by the staff of Howe Creative agency. (Positioning)
http://www.chaoticroots.com/ |
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New Products Workshop
New Products Workshop: Positioning and repositioning of existing brands. (Positioning)
http://www.barryfeig.com/ |
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BrandWatch
BrandWatch: A model that enables any organization to control value and profitability of their brands. (Positioning)
http://www.brandwatch.nl/ |
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The Naming Workshop
The Naming Workshop: Concentrated one-day program designed to generate naming possibilities for any product, service or company. (Positioning)
http://www.namingworkshop.com/ |
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Social Marketing
Social Marketing: A short free course in social marketing and market positioning. (Positioning)
http://www.foundation.novartis.com/social_marketing.htm |
Additional
Information: Positioning is the art of creating a unique, memorable place for your company within the landscape of your competitors. It involves market research, brand strategy, business strategy, visual identity, and corporate messaging.
Well-positio
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